SEO audit and optimisation plan
Conduct a full SEO audit of a live website using Google Search Console, identify on-page and technical issues, and deliver a prioritised remediation plan.
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Digital Marketing
SEO, Google Ads, Meta Ads, content marketing, email automation, and analytics, the complete digital marketing toolkit for a career in Pune's growing marketing industry.
Curriculum
Wk 1: Digital marketing overview, how search engines index and rank content, Google Search Console setup
Wk 2: Keyword research, search intent, long-tail keywords, tools (Google Keyword Planner, Ahrefs free, Ubersuggest); competitor analysis
Wk 3: On-page SEO, title tags, meta descriptions, header hierarchy, internal linking, image alt text; technical SEO, page speed, mobile-first, Core Web Vitals, structured data basics
Wk 4: Google Ads, account structure, search campaigns, keyword match types, ad copywriting, Quality Score, bidding strategies
Wk 5: Google Display Network, YouTube video ads, remarketing, audience targeting; Google Ads certification prep
Wk 6: Meta Ads Manager, campaign objectives, audience creation (interest, lookalike, custom), ad creative formats, A/B testing, pixel setup and conversion tracking
Wk 7: Content marketing strategy, editorial calendars, blog writing for SEO, long-form content, content repurposing
Wk 8: Social media marketing, Instagram growth strategies, LinkedIn for B2B, YouTube channel optimisation, influencer marketing basics
Wk 9: Email marketing, Mailchimp/Brevo, list segmentation, automation workflows, drip campaigns, deliverability; Canva for social media creatives and ad banners
Wk 10: Google Analytics 4, events, conversions, audiences, Looker Studio dashboards, attribution modelling
Wk 11: AI marketing tools, ChatGPT/Claude for content, AI ad copy generators, automated keyword research, Zapier/Make for marketing automation; performance analysis and reporting
Wk 12: Capstone, full 360° digital marketing campaign for a real business, mock interviews, Google certification prep
Projects
Conduct a full SEO audit of a live website using Google Search Console, identify on-page and technical issues, and deliver a prioritised remediation plan.
Build, launch, and optimise a live Google Search Ads campaign from scratch, keyword selection, ad copywriting, bid strategy, and conversion tracking setup.
Build a 30-day content calendar for a brand, create post designs in Canva, and set up an email automation drip sequence using Mailchimp.
Plan and execute a complete digital marketing campaign for a real business: SEO plan, Google Ads, Meta Ads, content, email, and a GA4 performance report.
Career Outcomes
Typical starting salaries in Pune for digital marketing executives and SEO/PPC roles, an observation, not a guarantee.
Full preparation for Google Ads (Search, Display, Video) and Google Analytics certifications from Google Skillshop.
A TechSummitTrainers completion certificate for this program once you finish the course and capstone project.
Roles this prepares you for
Course FAQ
No. The course is designed for anyone with basic computer literacy. No programming, design, or prior marketing experience is required. You will learn all the tools from scratch.
SEO (Search Engine Optimisation) is the practice of improving a website's visibility in Google without paying for ads. It is taught first because it builds the foundation for understanding how online marketing works, keyword research, user intent, and content strategy.
Google Ads shows your ads to people actively searching, high intent. Meta Ads (Facebook and Instagram) show ads based on audience demographics and interests, excellent for brand building and retargeting. Both are covered in full.
Yes. Module 4 covers AI-powered marketing tools: using AI for content generation, ad copy, keyword research, and automation tools like Zapier for marketing workflows.
Google Ads (Search, Display, Video) and Google Analytics certifications from Google Skillshop, both free and widely recognised by employers. Full exam preparation is included.
SEO Executive, Digital Marketing Executive, Social Media Marketing Manager, PPC Executive, and Content Marketing Specialist. Fresher salaries in Pune range from ₹2.5 LPA to ₹5 LPA.
Yes. Digital marketing is one of the most freelance-friendly fields. Many students from this course work as freelancers running SEO, Google Ads, and social media campaigns for local Pune businesses and international clients.
The course fee is discussed during your free demo call. We offer flexible payment options. Contact us to know more.
Yes. Module 3 is dedicated to content and social media: content strategy, editorial calendars, Instagram, LinkedIn, YouTube, and email marketing.
Google Analytics 4 (GA4) is Google's latest analytics platform. It tracks user behaviour, provides conversion funnels, and integrates with Google Ads for attribution, a core tool for every marketing professional.
Yes. Many participants are working professionals from non-marketing backgrounds who want to add digital marketing skills. Batch timings are confirmed at your free demo.
Any graduate or undergraduate degree qualifies. Basic English communication skills and computer literacy are the only requirements.
Digital marketing is the practice of promoting products and services through digital channels, search engines, social media, email, content, and paid advertising. As Indian consumers and businesses have moved online, the demand for professionals who can plan and execute digital campaigns has grown dramatically. Every business in Pune, from local restaurants to IT companies to e-commerce startups, needs digital marketing expertise, making it one of the most accessible and scalable career paths available.
Unlike technical roles that require years of programming experience, digital marketing is accessible to graduates from any discipline. The skills are learnable in a few months, the tools are affordable (many are free), and the results are measurable, which makes digital marketing highly valued by employers and clients alike.
SEO (Search Engine Optimisation) is the practice of increasing the quantity and quality of traffic to a website from search engines, without paying for ads. When someone in Pune searches "best software course near me," Google returns a ranked list of results. The position your website occupies in that list determines how many people click through. SEO is the discipline of understanding and improving that position, through keyword research, on-page optimisation, technical improvements, and building authority through content. It is taught first in this course because it underpins every other digital marketing channel: even paid ad campaigns perform better when backed by strong SEO thinking.
Google Ads connects your message with people who are actively searching for what you offer. When someone searches "digital marketing course in Pune," a well-structured Google Search Ad can appear at the top of the results. This is high-intent traffic, the person is already looking. Google Ads is typically most effective for direct response: generating leads, bookings, purchases. Meta Ads (Facebook and Instagram) show your ads to people based on their demographics, interests, and behaviours, not what they're actively searching for. Meta Ads excel at brand building, reaching new audiences, retargeting website visitors, and product discovery. Both platforms are covered in depth in this course, with live campaign setup and optimisation practice.
AI tools are transforming every aspect of digital marketing, from content creation to ad optimisation to customer analytics. In this course, Module 4 covers the AI marketing toolkit: using large language models (ChatGPT, Claude) for blog writing, ad copy, and email campaigns; AI-powered keyword research and competitor analysis tools; predictive analytics in GA4; and automation platforms like Zapier and Make for creating marketing workflows that run without manual intervention. The professionals who will thrive in marketing over the next decade are those who can use AI tools to work faster, produce better content, and make data-driven decisions.
Pune has a large and growing digital marketing job market, driven by IT companies marketing their services, e-commerce businesses, education technology companies, fintech startups, and thousands of small and medium businesses shifting their marketing budgets online. Common roles include SEO Executive, Digital Marketing Executive, Performance Marketing Manager, Social Media Manager, and Content Marketing Specialist. Fresher salaries range from ₹2.5 LPA to ₹5 LPA; with 2-3 years of demonstrated results, ₹5–12 LPA is typical. Freelancers with a proven track record often earn significantly more by charging per project.
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